7 Key Step To Improve Your SMO, Step 7 Optimization

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks, However, SMO is now significantly more important and not simply because social

Optimization

I have included below some of my thoughts on the practical and technical aspects of optimizing your SMO below.

Share buttons

make it easy to share for users by adding share buttons to your content. You should also show the numbers of shares to demonstrate social proof.

Social Icons

group and display your social icons in a prominent place on your site.

Subscription options

group together subscription options such as email, RSS, and newsletters.

Shareable content

some content is more readily shareable such as infographics or 5 top tips articles. I think this is partly because it is short and scannable. However, I hope and believe longer but well written content will also be shared.

Social login

use social login options to make it easy for users to comment.

Rich snippets

social networks pull in rich snippets, data designed to summarise the content of a page.These are very useful for users.

The different social networks pull in this data in different ways. Facebook uses OpenGraph, Twitter uses Twitter Cards and Google Plus will take values from OpenGraph, you just need to set up your authorship profile for your rel="author" tag to work correctly. If you use WordPress you can use the Yoast plugin to manage and optimise these rich snippets

Title tags

Optimize your title tags for sharing, especially on Twitter where there is a character limit and include your name.

Images

they really do say more than a thousand words.

Include images that add value and include an image that can be used as a thumbnail for your content. Thanks again to Joshua Berg for his Real SMO framework and for the work of Dustin Stout and Mark Traphagen. I hope through my reflections and additions I have added some value to the way you think about and approach the SMO of your SEO.