7 Key Step To Improve Your SMO, Step 3 Authority

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks

3. Authority 

There are many aspects to authority. Search engines are interested in ascertaining what individuals and brands are seen as authoritative and trusted by real people on the Internet. The most obvious example of a move in this direction is Google Authorship.
Setting up Google Authorship can help establish you as an expert and show your profile prominently in search results.
For example I have spent many years researching the elearning market and writing a monthly market update.
Thus when you search for 'elearning market' you will hopefully see my result.
ou can also enhance your authority and the value of content through social proof In essence the more your content is shared through plus ones, retweets, bookmarks or likes the more it indicates the value and usefulness of your content.

It may also encourage others to read your content. For example, my recent post on Google+ and SEO received over 2,500 plus ones and a thousand retweets.
Hopefully this means a fair number of people found the article helpful and shareworthy. I am sure it also helps the SEO, as if you search for "google+ SEO"
the next step LEADERSHIP