7 Key Step To Improve Your SMO, Step 4 Leadership

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks

4. Leadership 

To me leadership is about high quality research, thinking and original content production. 

A leader will research everything they can about their areas and share thoughtful insights which will add value to your audience. Poor quality content will be perceived as such and as a consequence will not be shared.

As a leader you can also create value for your audience through content curation. This means adding value to content by providing a summary, adding context or a perspective to the content you are sharing. 

The next step SOCIAL